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Careers
| Position: | eCommerce Category Marketing Manager |
| Position ID: | F+W Media, Inc. |
| Department: | eCommerce |
| Location: | Iola, Wisconsin |
| Description: | Are you passionate about your hobbies – and about achieving revenue goals? Join the eCommerce team at F+W Media, a leading enthusiast media company, and put your passion to work. The Category Marketing Manager is responsible for the day-to-day management of enthusiast ecommerce websites and online marketing initiatives. Responsibilities will include but are not limited to, overseeing on-site content and product promotions, development and optimization of targeted marketing programs such as SEM, SEO, email marketing, online media and other acquisition and customer retention programs, as well as oversight of key performance analytics and reporting tools for continuous site and campaign optimization. The Category Marketing Manager will report to a Manager, eCommerce Marketing. Duties and Responsibilities 1. Work with the Manager, eCommerce Marketing, to develop and implement an overall marketing plan for the community. 2. Enable e-commerce sales efforts by effectively managing the front-end website experience, landing pages, content, product placement and overall merchandising mix. 3. Develop and manage and implement e-commerce store production schedules and product promotions. 4. Manage master production calendar with project plans and schedules for site content delivery, ensuring all marketing assets, pricing and promotions are timely executed, up-to-date and approved. 5. Assist with the implementation of online merchandising strategies and segments that drive improvements in sales conversion, translating to increases in customer acquisition, retention and up/cross-sales. 6. Track and evaluate site user behavior; make recommendations to improve user experience/usability and sales conversion. 7. Work with internal team to create and manage marketing assets including banner ads, promos, email blasts, etc. 8. Work with eCommerce Traffic Manager to implement marketing programs to increase traffic, loyalty and overall sales including, but not limited to, search engine marketing campaigns, affiliate relationships, comparison shopping engines and social networking initiatives. 9. Maintain optimal site usability for the user experience by analyzing onsite behavioral analytics and conversion data in order to effectively optimize site promotions, messaging, and other key indicators that enhance ROI 10. Provide weekly reporting on results of all trackable marketing efforts and progress toward monthly revenue goals. Adjust marketing as needed to maximize ROI based on those results. 11. Work with the key business leaders to identify and evaluate new opportunities in the market for product development and product enhancements. 12. Work with the Manager, eCommerce Marketing and F+W Community Leaders to determine product pricing model for assigned categories 13. Utilize internal F+W resources to effectively market all products available within the category, including websites, newsletters, print magazines, web display advertising, dedicated email broadcasts, events, and other resources as available. 14. Manage overall print marketing campaigns, including: conceptualize, approve and place magazine ads, inserts, onserts, coverwraps, and other printed material as needed. 15. Maintain competitive analysis and market research data. 16. Other projects as assigned by the Manager, eCommerce Marketing. |
| Requirements: | Skills: 4+ years of work experience in marketing role with experience in direct marketing; eCommerce marketing preferred. Reliable, organized and able to learn new software and web-based systems quickly. Ability to implement assigned tasks consistently within requested deadlines. Ability to make strategic decisions and manage marketing budgets. Strong attention to detail and accuracy. Ability to multi-task effectively. Requires professional phone, email and internet etiquette. Specialized Skills: Intermediate level Windows 98, 2000 or XP operating system (file retrieval, organization and management locally and across a network) Intermediate level Microsoft Excel and Word Intermediate level Microsoft Internet Explorer or equiv web browser Intermediate level Microsoft Outlook or equiv email client Basic HTML editing skills Education: College degree required For immediate consideration, email your cover letter (including salary requirements) & resume to: careers2@fwmedia.com |