F+W Media - Community

Horticulture

Horticulture: Feb/Mar 2009
Without gardeners, there are no gardens

Whether for style or sustenance, pride or profit, strengthening body and mind or community, the one thing all gardeners have in common is their passionate dedication to their chosen plot of land. Few avocations are as rewarding on so many levels as gardening – physically, psychologically, and spiritually – and we believe the joys and thrills of the gardener’s life should be experienced by, and shared with, everyone, no matter where they live nor the size of their garden.

Horticulture is dedicated to celebrating and encouraging that passion in its myriad forms.

Staff Spotlight

PATTY CRAFT
Managing Editor

You might think of me as the Horticulture groundskeeper. I’m happily doing the behind-the-scenes work of keeping weeds from springing up in our garden and ensuring we stay on schedule.

One plant I really love: I love snapdragons because my daughter, when she was younger, used to love to play in the garden while I worked and she’d gently make the blossoms snap.

Featured Product

Horticulture's Nursery School: Affordable Garden Design Online Workshop
More Free Plants with Ken Druse - Episode I: Softwood Cuttings
8 Great Vegetables for the Edible Garden

Smart Gardening Online Workshops

Build consumer awareness and brand affinity for your products and services by partnering with Horticulture and our gardening experts, and engaging directly with our passionate community of gardeners. Be a thought leader and add value to your online and email communications by sponsoring a a turnkey online educational workshop, live or on-demand. Contact us for more information on this unique opportunity.

In the News

Magazines: The Medium of Action

1) Magazines improve advertising ROI: Based on a recent analysis of cross-media accountability studies, Marketing Evolution found magazines most consistently generate a favorable cost per impact throughout the purchase funnel. Multiple studies confirm that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories. -- see page 43 and 44

2) Magazine advertising drives web search, traffic and action taking: BIGresearch proves that magazines lead other media in influencing consumers to start a search for merchandise online, ranking at or near the top by gender as well as by age. In addition, studies from Marketing Evolution, Jupiter Research and the OPA show that ads in magazines or on magazine websites boost web traffic, spur online purchase and offline behavior. -- see pages 70-72

3) Magazine advertising drives effectiveness throughout the purchase funnel: Magazines generally contribute more than other media when looking at consumers' purchase decision-making process. As a result, magazines boost the effectiveness of other media at all stages of the funnel. -- see pages 41 and 42

-Magazine Publishers of America, Magazine Handbook 2009/10

Join the Conversation

Horticulture: The Art & Science of Smart Gardening on Facebook

Staff

EDITOR: Meghan Shinn
MANAGING EDITOR: Patty Craft
Email: edit@hortmag.com

ART DIRECTOR: Joan Heiob Moyers

ADVERTISING SALES: Jill Ruesch
SALES COORDINATOR: Mary Lutz
Email: advertising@hortmag.com

RETAIL SALES: April Krueger
Telephone: 800-894-4656

2010 Media Planner

Horticulture offers a full range of strategic, integrated marketing solutions to enable our advertising partners to effectively reach our highly qualified audience of avid, affluent gardeners, including custom publishing and events, and innovative online branding and lead-generation opportunities.

Download our 2010 Media Planner, or visit hortmag.com/advertising/ for more information.

To develop a cost-effective, customized, integrated marketing program, please contact: Jill Ruesch, National Sales Representative, 800-726-9966 ext. 13223

NOTE: Press releases and story pitches can be sent to edit (at) hortmag.com

Featured Partner

Horticulture is proud to partner with the American Public Gardens Association on the Horticulture Magazine Award for Garden Excellence, an annual award given to a public garden that exemplifies the highest standards of horticultural practices. Selected by its peers, the award recipient is a public garden that has shown a commitment to supporting and demonstrating best gardening practices.